Words that make people buy

Psychological studies have proven that there are certain words that can help you turn your prospects on and motivate them to buy from you.

Here is a list of words that can help you do just this…

Free
Sale
How to
Healthy
Love
Safe
Discover
Guarantee
Safe
Value
Introduce
Natural
New
Fun
Easy
Fast
Benefits
Save
Yours
Precious
Right
Gain
Proven
Secret
You
Money
Penetrate
Solution
Alternative
Happy
Suddenly
Magic
Security
Advice
Proud
Comfortable

“Free” is a very powerful word.

Do not advertise “Free samples” if you expect the user to pay for postage or something else.
If you abuse this word (or any others in the list) you’ve lost your credibility and your sales will plummet.
Free means that the consumer will not have to pay for anything!

Use these words to express your product’s benefits rather than it’s features.

For example, don’t say

“This software has x, y and z”…

instead say

“This completely guaranteed software will save you time and money because it has proven x, y and z”.