The 12-step Sales Letter Template
Results-oriented sales letters will need to address some or all of these objections to be effective.
The 12-step sales letter template is designed to overcome each of these objections in a careful, methodical series of copy writing tactics.
The 12 steps are:
- Get attention
- Identify the problem
- Provide the solution
- Present your credentials
- Show the benefits
- Give social proof
- Make your offer
- Inject scarcity
- Give a guarantee
- Call to action
- Give a warning
- Close with a reminder
Each of these 12 steps adds to reader’s emotions while calming their fears.
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