How to Write | Writing with Trisha

On hypnotic secrets, you have learned specific techniques you can use to add some punch to your sales letters.

As you know, the ultimate sales letter has to have many great stuff injected into it, such as an irresistible offer, a perfect headline and a killer lead, etc... The hypnotic elements such as embedded commands are extremely effective when it comes to persuading your prospect to take action on what they read.

In this article, I'm going to share with you the insider tips you can use to improve your writing, not only for sales letter but also articles, press release and even speaking at seminars. (If you like to speak with groups)
The ability to express ideas clearly and concisely enthralls your readers so much that it will subconsciously put them in hypnotic trance, hanging on every word they read or even hear. Let's face the fact, anything you do in any kind of business is marketing, and being able to speak and write well takes you a long journey in marketing and even in your life.

Sounds great? Let's get this down right now...

The Secret To Hypnotic Writing Is To Write Fast


When you write a sales letter or articles, you write whatever ideals comes to your mind. You see, you don't go back and edit those misspell words, or fix that run-on sentence. You just write, write and write. Because believe it or not, the freshest writing appear when you're writing freely off the top of your thinking mind, just as if you are speaking to someone in real time.

To be honest with you, you are not alone. I've heard and read about expert copywriters such as Gary Halbert and Joe Vitale are people who rely on their writing to make money and also does the same technique. You see, not only does it seem fresher, but it's the best for curing "writer's block" which many people complain about.

Let me dig in further, if someone came to you and bluntly said, "Tell me about your widget," would you scratch your head and think of the words to say? Would you create a sentence in your mind, "read it out" to yourself, and rephrase it in your mind to correct any grammatical errors?

Absolutely no way! You would give yourself a mere second to think about it and I guarantee you'll say what was on your mind straight away. You see, your subconscious will go to work and allow you to say things you never thought you were plan to say. The person who ask you the question would think you're crazy to try to create a perfect sentence in your mind.

Guess what? This is how you're going to write for your first draft of your sales letter, articles, press release or anything else. As you can see, I said the word "first draft". You don't want to write a draft, load it in your web template, and expect sales to come rolling in.

You see, you'll want to edit the draft several times or take a couple of days away from it and come back to it later with some fresh ideals in your mind. You can also try to read it out loud to a friend or yourself (the former is more effective). I always do the latter, which is read out loud to myself.

By all means, you aren't done yet. But you've given yourself a great foundation to work from since editing is a lot easier than just writing from scratch. So the best and most effective way to create hypnotic writing, meaning writing that jumps off the page and sink the hook of the reader, is to "write and then rewrite."
Believe me, just try it a couple of times and I guarantee, you'll laugh at the people who complain about "writer's block" and you'll annihilate your competitors who are still scratching their head and staring at their computer screen like a donkey.

Get Rid of The Word "THAT"
Another problem that writers have is injecting too many "that's" in their writing.
Below is an example:

• Bad Writing: My friend went to the recruiting center so that he could join the army.
• Good Writing: My friend went to the recruiting center so he could join the army.

As you can see, removing or clearing away the "that" leads to a tighter sentence without changing its meaning. To be honest with you, overusing of the word "that" is one of the bad habits of writers. Believe me, I actually straggled with it myself too until I make effort to actually limit my use of the word "that" in my sentence. Remember this, limiting superfluous language leads to tighter and more flowing prose.

1. The reader comes first.

When you right any marketing piece, you should be thinking about and writing to you’re reader. Use the word you” and avoid as much as possible using the words “I” and “We”

2. Carefully organize your selling points.

When writing a sales letter, brochure or any kind of ad. Place your most appealing benefits at the top, in the headline and the first two paragraphs… then work them down to the least important this way, there is a better chance for you to lure the reader in.

3. Break your writing into short sections.

As the length of your copy increases, it becomes more difficult to read. Try to break long paragraphs into shorter, more digestible chunks… make it easy and more prospects will read it.

4. Use short sentence.

The same principles apply. Reading a longer sentence is harder than reading a short one. Cut lengthy sentences in half whenever possible to make your copy easier to read.

5. Use simple words.

Try to write your copy so even a 6th grader could understand it. Using complex words will not impress your reader, most likely they will annoy him to the point of leaving your ad alone.

6. Avoid technical jargon.

Never use jargon when writing to an audience who is not familiar with your industry.

Jargon is useful when communicating with a short group experts… but using it to sell something to outsiders only confuses them and obscures the selling message.

7. Be concise.

Good copy is concise. Unnecessary words waste the readers time dilute the sales message, and take up space that could be put to better use. In other words don’t hype!

8. Be specific.

Written advertising persuades us by giving specific information about the product being advertised. The more facts you include in your copy, the better. Copywriters who don’t bother to dig for specifics, produce vague, weak, meaningless copy.

9. Go straight to the point.

If the headline is the most important of your ad, then the lead paragraph is surely the second most important part. It is the lead paragraph is surely the second most important part. It is this lead that either lures the reader into the text by fulfilling the promise of the headline, or bores the reader with uninteresting, irrelevant, unnecessary words… give them meat first!

10. Write in a friendly, conversational style.

In copywriting, the printed page or the computer screen, substitute the salesperson. A light, conversational style is easier to read than the stiff, formal prose of business, science and academia. Try to become your reader’s friend when you write.

11. Avoid sexist language.

Note how the last paragraph I wrote the word “ Salesperson” instead of using “salesman” whether you like it or not, sexist language offends a large portion of the population… and you!